Digitalizing business school education in 2020 and beyond with Barco, AMBA & BGA

Thursday, March 25, 2021

Digitalization is deemed to be the most important concept in the running of a business school over the next 10 years, with almost two-thirds of leaders (63%) believing it to be very important, as brand new research by AMBA & BGA, in association with Barco, reveals.

Find out more relevant insights into how business schools leaders are looking towards the new era of education technology by joining our thought-provoking webinar on Thursday, March 25, from 4 to 5 pm CET with Barco and AMBA & BGA. You will discover:

  • how have business schools strategies shifted towards a digitally-driven approach
  • how are schools using technology and virtual classrooms in their strategy
  • what does the future hold for business education and education technology
The webinar will be joined by our expert guest speakers:
  • David Woods-Hale, Director of Marketing and Communications at Association of MBAs and Business Graduates Association
  • Simone Hammer, Global Marketing Manager Teaching & Learning Solutions at Barco

Your speakers

David Woods-Hale

Director of Communications at Association of MBAs and Business Graduates Association

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David is Director of Marketing and Communications at AMBA & Communications and is responsible for the management of the magazines AMBITION and Business Impact, as well as devising and executing AMBA’s global communications strategy and overseeing the research and insight centre.Prior to joining AMBA in 2016, David held a variety of roles in journalism, publishing and marketing, with his most recent role prior to joining AMBA & BGA been Creative Director of the marketing agency Humm Media. David has written for publications including PRWeek, HR Magazine, Independent Nurse, The Guardian, Corporate Adviser, Management Today, The Economist, The BookSeller and The Independent as well working on TV productions including Don’t Blame Facebook. In 2012, he was shortlisted for Business Journalist of the Year, was awarded Career Development Journalist of the Year and HR Journalist of the Year and was named as one of the 30 journalists to watch under 30.


Simone Hammer

Global Marketing Manager Teaching & Learning Solutions

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Simone is a trilingual Austrian with extensive experience in Business creation and management, Marketing, Communications, Digital, Content strategy and Training having lived in several countries and always worked in international environments. After 15 years with GE Healthcare in various roles in Marketing, Communications and Strategy she has obtained her Executive MBA with HEC Paris majoring in Entrepreneurship and Innovation and created her own start-up: She has launched a brand-new business model for alternative education extending it to a school network in the social and solidarity economy. After this exciting experience, Simone joined Barco as Global Marketing Manager bringing her hands-on experience in education & pedagogy together with her competencies from the corporate world. Simone has three children and enjoys her life in Paris where she has been living most of her time.